Watch: Sol Trujillo on Cultural Identity by Hispanic Executive January 15, 2019 Photo: Gillian Fry Hispanic Executive Listen to this article now 0:00 / 0:00 Reading speed 0.75× 1× 1.25× 1.5× 1.75× 2× In part two of our three-part video series, Sol Trujillo discusses the rising influence of the US Latino population cohort, and how to change its cultural perception. Watch part I: Sol Trujillo on Greatness Toyota’s Five Compadres of San Antonio Previous Article Manny Ochoa Transforms Retail on the Go Next Article