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The Context
Trump’s 2024 gains with Latino voters—particularly in Arizona and Nevada—marked a decade-long GOP strategy paying off. But aggressive deportation policies are now fracturing that coalition, with recent polling showing double-digit declines in approval among Hispanic independents who backed him in November.
The Takeaway
CEOs with Hispanic market exposure should model customer-sentiment risk around immigration enforcement cycles. The GOP’s Latino vote isn’t durable—it’s transactional, shaped by pocketbook issues more than party loyalty. Watch for political volatility in Sun Belt consumer segments through 2026.
Source: Hispanicbusinesstv