AQUI: Banijay’s A Fábrica Taps Max Zunino in Historic Content Push

Edited by HE News

The Context

The hire signals Banijay’s bet on bilingual storytelling for U.S. Hispanic and Latin American audiences — a segment projected to command $2.4 trillion in U.S. buying power by 2028, per Nielsen.

The Takeaway

Expect Latin America-focused production units to poach auteur talent from indie film. The content arbitrage — proven festival directors repackaged for streaming — is the new playbook.

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Source: Variety