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The Context
Dynamic pricing has evolved from surge-demand tool to individualized discrimination engine. The 50 percent median gap—not peak vs. off-peak, but simultaneous quotes for the same route—suggests platforms now price on predicted willingness to pay, not just supply scarcity.
The Takeaway
CFOs negotiating corporate ride accounts should demand audit rights and fixed-rate corridors. The willingness-to-pay model makes every employee a price test subject—lock in transparency before the next budget cycle or watch per-trip costs quietly drift 30 percent higher.
Source: Qz