The Context
Latino Trump support surged to historic levels in 2024, particularly in South Texas counties where margins flipped 20+ points. But early polling suggests that coalition was transactional, not durable—policy friction on trade, immigration enforcement, and healthcare access may be driving defections ahead of the 2026 midterms.
The Takeaway
Republican CEOs and board members with Latino constituencies should watch closely: if this 20 percent attrition holds, it forces a choice between doubling down on 2024 messaging or repositioning for a narrower, more volatile base by midterms.
Source: Texastribune